Cinemas, like the holidays, are filled with magic. From the flashing marquee – dream canopies in the sky – to the delicate perfume of freshly popped corn endlessly pervading the air, cinemas are the foundation on which memories are built. To tap into the nostalgia that December brings, we built our perfect model theatre and created a brand video, supported by online extensions, as well as a vintage holiday movie-going guide deployed through Instagram stories, to show that while the venues may have changed over the years, holiday traditions would not be complete without a trip to the movies.

Disciplines: Creative Direction + Copywriting + Producing

Using Format