EVENT CINEMA
Cineplex Events provides an opportunity to revisit favourites on the big screen. Rather than promote as a catch-all, our approach was to focus on sub-segments to build brand equity around those programs. Flashback Films was redesigned with a nostalgic appeal, complimented by anecdotes highlighting each movie's pop cultural impact. Classic Films was given a more elegant crossfade treatment with light leaks to draw audiences into those big cinematic moments. Family Favourites focused on authentic behind-the-scenes storytelling to engage both children and adults alike.
Role: Creative Direction