Everyone has fond memories of going to the movies. Our life is filled with these memories.

Cineplex recently launched a new brand campaign designed to remind people of the impact a movie theatre has played and continues to play in their lives. Through video we tell stories through a generation, a year, and a single moment of memories built against the backdrop of a movie theatre. Through photography we create stories that capture meaningful moments where a movie-theatre has played a role. (We intend to roll out the photography over the course of the year). Through an extensive media buy, including out-of home billboards, cinema, and targeted online ads, we encouraged people to find their story, only at Cineplex.

Disciplines: Creative Direction + Copywriting + Producing

30-second online versions we created of all 3 stories.

15-second pre-roll versions we created of all 3 stories.

6-second social media versions we created of all 3 stories.

10-second Snapchat and Instagram Stories versions we created for all 3.

Using Format