MAKE MOVIES POP!

We were challenged to come up with compelling and humorous 6-second stories around popcorn, to keep that staple of movie-going top of mind for guests at Cineplex. Partnering with Head Gear Animation, we launched our first video on National Popcorn Day, ultimately creating a dozen short popcorn stories to pulse onto theatre screens and social channels throughout the calendar year.

Discipline: Creative Direction

Using Format