With over 30 billion kernels of popcorn served every year, Cineplex wanted to thank its guests for popping by! So we hit the streets of Toronto to surprise and delight with free bags of Cineplex signature popcorn from a custom-clad food truck. Working with mobile experiential agency JamVan, we developed the creative from the ground up, including the truck’s retro-looking wrap, and delivered a social campaign to get people’s mouths watering. Close to 2,000 bags were given out at our stops across the city.

Disciplines: Creative Direction + Producing

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