LIVE WILD
Playdium is the new 30K square foot social playground for Gen Z’s, featuring classic video games, VR, climbing walls, rope courses, laser tag and more. We built this brand from the ground up. Because content is their social currency, we created an entire asset bank, in preparation of launch, geared towards Gen Z's. This is a generation who live wild, free from the constraints of gender norms and social conventions. Who walk between the fringes and play without limits. We want to turn on our world for them when they need to turn off the outside noise. Playdium is that place for them to come alive and step into their greatest self.
Roles: Creative Direction + Copywriting
15-second cutdown of the brand video used for pre-roll.
4 x 1:1 aspect ratio videos for social media.
4 x vertical videos for Instagram Stories and Snapchat.
