Parents love to share their favourite things with their kids, especially movies. For Father’s Day, Cineplex hosted private screenings to give dads a chance to show their kids the movies that changed their lives, and relive a bit of their own childhood in the process. We then interviewed the kids about what they thought of the movie. In addition to video and social posts, we created custom cards to handout at our theatres on Father's Day. Each card came with a code to redeem a free digital rental from the Cineplex Store of any one of the top five movies dads love to share with their kids. After all, is there any better way to spend time together?

Discipline: Creative Direction

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