I was approached by Staples to create a national back-to-school ad tailored to moviegoers. Given the research had shown that moms and dads still preferred shopping in-store for back-to-school rather than online, I played off classic baby boomer movie conventions, specifically the ‘run in slow motion’ shot. From the shallow depth of field, to the soft lighting, the tension had to be as equally gripping as the breadth of product assortment and low prices.

Disciplines: Copywriting + Video Directing

Using Format