STAY-AT-HOME CINEMA

In an effort to keep audiences connected, comforted and entertained during the global pandemic, TIFF curated a series of films from Crave’s (Bell Media’s streaming service) extensive selection of titles, accompanied by Live Q&As with special guests, simulcast to TIFF’s Facebook, Twitter, YouTube and tiff.net. The creative was designed to feel like a combination of community centre flyers, to bring a sense of togetherness, and nostalgic movie tickets, to help re-trigger the joyful celebration of emotions that lifted our moods and had (and continues to have) a deep impact on us. 

Through Stay-at-Home Cinema, TIFF saw 12.67M+ total impressions delivered on social media (1/3 of what TIFF receives during its annual Film Festival), 405k+ total engagements. TIFF’s viewership was an average of 5k live viewers with 17k average total views per event in the following days (a +250% increase from night-of viewership). TIFF generated over 119M media impressions from 96 media stories. Film will forever be a shared experience that brings us closer together, maybe not always in proximity, but emotionally and spiritually.

Discipline: Creative Direction

Using Format