When The Rec Room – one of Canada’s premiere location-based entertainment brands – launched with the help of an outside agency, its visual identity and tone of voice was only half-baked. A year in, with several locations popping up around Canada, it was time to bring The Rec Room in-house and narrow down the tone of voice. I created a brand manifesto, as well as applied our rejigged tone of voice to a series of brand videos. The Rec Room knows that a great story is only as good as how it’s told.

Disciplines: Creative Direction + Producing + Copywriting

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