With theatres gradually reducing the number of box office tills, Cineplex wanted to drive awareness towards mobile ticket purchasing, with the key guest benefit being time-savings. So we created a campaign around the positioning that having time is a beautiful thing. In order to ensure our message cut through the clutter and produced visually-arresting imagery, we worked with UK-based paper artist and illustrator, Yulia Brodskaya, to create a lush, vibrant and three-dimensional paper clock that personified our core message.

Disciplines: Copywriting + Producing

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